Organic SEO Blog

A Landing Page is a specific web page that a visitor ultimately reaches after clicking an advertisement. This page should be focused on a particular product or service with the aim of getting the visitor to buy or take some form of action rapidly that will ultimately lead to a sale.

Ensure you have included a call to action towards the top of the page. This will work on more those who are already familiar with what you are offering. There should be calls to action throughout the remainder of the content as different people have different tipping points in the sales process. The call to action should be linked to the order page or subscription form.

Many landing page

Wikicamp is all about harnessing and understanding the power of Wikis. It is a one day event aimed to bring together the best minds from the Wiki/Internet space to talk about issues, opportunities and what the future and evolution of this valuable tool looks like.

Crowd sourcing, Wisdom of crowds, User generated content and collaborative knowledge sharing have become the keywords of today’s Internet. Wikicamp aims at demystifying these terms. The event will feature workshops, debates and keynotes on the present state and evolution of the wiki.

Jimmy Wales, founder of Wikipedia and President of Wikimedia Foundation will be attending the event. He will share his vision for Wikipedia and his experiences. The event is scheduled for the 25th of February, and the venue is at the Main Auditorium, Tidel Park, Chennai.

Microsoft’s YouTube style site came out into public beta this week. It is called Soapbox. It is not terribly distinctive but it helps round out MSN’s set of blogging and other personal expression tools. It is expected to be a crucial part of Microsoft’s new Live.com initiative and is not using Windows Media but used Flash
An upstart video search site called ClipRoller has invented a very customizable results page. Say there are six topics you are interested in. You can set up search-term channels, and bookmark the page. Every time you wish, you can get a picture of what’s new across multiple video sites.

Soapbox lets users upload video to share, as well as tag them so that others can find them easily. Unlike YouTube, the site lets users watch videos on one side of the screen, and browse and search videos on the other half.

Google announced its plans to start testing CPC-based ads using site targeting feature in Adwords. Site targeting, which was originally launched nearly two years ago used bids placed on a cost-per-thousand impressions (CPM) basis and allows advertisers to choose individual sites in the content network where they want their ads to appear. The new CPC based testing will begin in March, and a limited set of U.S. advertisers will have the option of paying on a cost-per-click (CPC) basis.

Google announced this in their official adwords blog and expects the CPC pricing to appeal to conversion-oriented, direct response advertisers who are focused on clicks, and track metrics such as sales, leads or sign-ups.

If you’re an AdWords advertiser located in the US and are interested in participating in the CPC site targeting beta, you can fill out this short web form: http://services.google.com/ads_inquiry/cpc_sitetargeting. Google will be selecting a limited number of advertisers from all that apply.

Yahoo has launched an interactive feed aggregator and manipulator that is aptly named as Pipes. It will let ordinary web surfers organize information that is circulating on the internet into a custom made useful format. This content will be an interactive feed aggregator launched by yahoo available on its Yahoo Pipes website.

This is what Y! says about pipes…

Pipes is an interactive feed aggregator and manipulator. Using Pipes, you can create feeds that are more powerful, useful and relevant

A pipe creator wanted to link all the keywords on the NY Times homepages and make photos from the keywords. He linked a NY Times front page URL to the Flickr tags search, and voila, he got an output of all the pictures that were tagged with those keywords on the NY Times front-page. Users can also use ‘Pipes’ to combine products and locations to find a suitable match to suit their needs.

Yahoo is very ecstatic about this new concept and wants to go all guns blazing in the Web 2.0 arena, and this will take on major players like Google.

Google continues investment in India by starting its business operations in Delhi and Mumbai. These operations complement the existing centres in Bangalore and Hyderabad, and are designed to enable Google to develop more business opportunities and provide locally relevant products and services.

Google, through its pay per click advertising program Google AdWords – enables advertisers and businesses of all sizes and industries to reach this fast growing audience as they search the web. Google AdWords matches text-based ads to users’ search queries, providing them with information relevant to what they are looking for. This results in a highly-targeted service that returns significant results to the advertiser.

Yahoo embarks on a critical overhaul to its search engine starting today, although very few users will probably notice. But, in effect, Yahoo has left hundreds of millions of dollars in revenue on the table, with major repercussions.

Search engine advertising is a major business that is expected to generate $8.3 billion in sales in 2007, according to eMarketer, and advertisers are increasingly flocking to it as a way to hawk their products to what is considered a highly receptive audience.

Unlike television commercials, search ads are tailored to an individual user’s interest. Advertisers can choose which search queries their messages appear next to. The more aligned with the product they sell, the better. However, on Yahoo the ads were too often off the mark, Yahoo executives acknowledge. The problem was with the formula the company used to determine ad placement.

Yahoo’s technology gave most- prominent placement to advertisers that were willing to pay the most. But it turned out that those ads were not necessarily the ones users clicked on. Either users did not trust the companies advertising, or their pitches had no appeal.

To correct the problem, Yahoo will start considering an ad’s past success in generating clicks, in addition to the amount advertisers are willing to pay. Advertisers that are willing to open their wallets wide will no longer be guaranteed top billing. The change starts in the United States on Monday and will be phased in overseas by the end of the year.

Google is stepping up the push into personalized search results. A new change announced yesterday should cause many more people to take up the service. Starting today, anyone who signs-up for any Google service using a Google Account (such as Gmail, AdSense, Google Analytics among others) will automatically be enrolled into three additional Google products:

* Search History
* Personalized Search
* Personalized Homepage
Keep in mind that personalization is subtle—at first you may not notice any difference. But over time, as the search engine learns your preferences, you’ll see it. For example, I (Sep) am an avid Miami Dolphins fan (no joke). Searching for [dolphins] gives me info about my favorite football team, while a marine biologist colleague gets more information about her salt-water friends.

If you don’t want to see personalized results, just sign out of your Google Account.