Organic SEO Blog

Google is stepping up the push into personalized search results. A new change announced yesterday should cause many more people to take up the service. Starting today, anyone who signs-up for any Google service using a Google Account (such as Gmail, AdSense, Google Analytics among others) will automatically be enrolled into three additional Google products:

* Search History
* Personalized Search
* Personalized Homepage
Keep in mind that personalization is subtle—at first you may not notice any difference. But over time, as the search engine learns your preferences, you’ll see it. For example, I (Sep) am an avid Miami Dolphins fan (no joke). Searching for [dolphins] gives me info about my favorite football team, while a marine biologist colleague gets more information about her salt-water friends.

If you don’t want to see personalized results, just sign out of your Google Account.