Google Adwords to test Cost Per Click Site Targeting
Google announced its plans to start testing CPC-based ads using site targeting feature in Adwords. Site targeting, which was originally launched nearly two years ago used bids placed on a cost-per-thousand impressions (CPM) basis and allows advertisers to choose individual sites in the content network where they want their ads to appear. The new CPC based testing will begin in March, and a limited set of U.S. advertisers will have the option of paying on a cost-per-click (CPC) basis.
Google announced this in their official adwords blog and expects the CPC pricing to appeal to conversion-oriented, direct response advertisers who are focused on clicks, and track metrics such as sales, leads or sign-ups.
If you’re an AdWords advertiser located in the US and are interested in participating in the CPC site targeting beta, you can fill out this short web form: http://services.google.com/ads_inquiry/cpc_sitetargeting. Google will be selecting a limited number of advertisers from all that apply.
