Creating Effective Landing Pages
A Landing Page is a specific web page that a visitor ultimately reaches after clicking an advertisement. This page should be focused on a particular product or service with the aim of getting the visitor to buy or take some form of action rapidly that will ultimately lead to a sale.
Ensure you have included a call to action towards the top of the page. This will work on more those who are already familiar with what you are offering. There should be calls to action throughout the remainder of the content as different people have different tipping points in the sales process. The call to action should be linked to the order page or subscription form.
Many landing page
