Organic SEO Blog

Using the Backlink Building Tools and Link baiting effectively, one can build a good number of back links and can position any website in all major search engines, and drive more and more traffic.

Backlinks are incoming links to a website or web page. The number of backlinks is an indication of the popularity or importance of that website or page. Building Quality backlinks is one of the most important factors in Search Engine Optimization. It is not enough just to have a lot of backlinks, it is the Quality of backlinks along with the Quantity that help you rank better in Search Engines.

Webconfs.com offers a cool tool to build backlinks, which searches websites of the theme you specify that contain keyphrases like “Add link”, “Add site”, “Add URL”, “Add URL”, “Submit URL”, “Add Article” etc. Most of the results could be quality potential backlinks.

There are several tools available for building backlinks. But still nothing to beat the links that are taken by other webmasters simply because of usefulness of content. Link baiting is the latest buzz word in the SEO world and has come to be the preferred way to natural link building. It means to create something that naturally attract backlinks for your web page by getting people to talk about it, discussing it on forums, blogging about i, posting it on del.icio.us/Furl/Digg/Shoutwire and linking to it from their sites. It also attracts a lot of visitors.

Microsoft Corp. is offering financial incentives to large enterprise customers to encourage their employees to use the MSN Live Search service. “Microsoft Service Credits for Web Search” a Powerpoint overview of the program contains the following.

“Employees search the web daily with tools from Google, Microsoft, or Yahoo. OEMs and web sites are already earning credits based on searches that their users bring. Now, your organization can earn credits for Microsoft web searches and redeem them for Microsoft or preferred partner deployment and training services. More searches earns more credits towards the services you value.”

The cash being offered is not exactly small - between $2 and $10 USD per computer per year, along with signing bonuses. Though that may not sound like a lot, when you consider it going over thousands of computers in a large corporate network the figure really begins to mount. Even if these credits can only be redeemed for more software or training, it is certainly an enticing offer.

Business looking to optimise their websites efficiently should not neglect Microsoft’s Live Search and Yahoo, even though Google can sometimes seem like the be-all and end-all.

PPC Campaigns can drive quicker results, but if your budget is not properly managed, it can even throw you out of business. Whereas, in getting your site optimized for Organic rankings, you’ll have to wait for the results with patience, and there is a risk that your competitor could snatch a few potential clients while you were waiting for rankings. Thus, it is always better to do both PPC and SEO within certain limits.

In general, smaller companies in markets with heavy PPC competition would probably see more of a return on their investment by using those resources for an organic SEO campaign combined with some targeted website advertising, like buying sponsored listing on appropriate portals and niche directories.

SEO can also work cumulatively depending on the campaign specifics. Meaning you’d see some great results after the first year, then more results the next year and the traffic would continue to go up and up as your online presence increased. Even if you stopped paying for SEO services the traffic and value they created for your site would not go away.

search.wikia says

“Search is part of the fundamental infrastructure of the Internet. And, it is currently broken.

Why is it broken? It is broken for the same reason that proprietary software is always broken: lack of freedom, lack of community, lack of accountability, lack of transparency. Here, we will change all that.

Jimmy Wales, the founder Wikipedia claims that his company is ready to take on the might of Google and Yahoo, and grab as much as 5% of the search engine market.

Google and Yahoo are both ‘black boxes’ that keep their ranking algorithms a closely-guarded secret. Wales’s idea is to get users to work together to improve search engines, just as Wikipedia users do now.

Despite a lack of visible progress in catching up with Google, Microsoft still believes that it will eventually turn the tables by improving the quality of its search results and by changing the way computer users search.

Susan Dumais, a veteran Microsoft search expert, has built a tool to help determine relevance called Personalized Search. It pulls together several hundred results and then compares them with the index that Windows users can build of the documents on their hard drives, a feature called Desktop Search.

Microsoft researchers are exploring other ways to exploit clues about the context of a search as well as conversational-style interfaces that will be more powerful than the way users now enter and modify search terms.

Microsoft seems to be researching a lot trying to figure out how users will search 10 years from now, and are planning for it. However, as of now, the Winsows Live Search results are still burried under spam for most of the terms, while Google seems to have reached a position to attract more and more online searches conducted worldwide.

India’s #1 search engine and social networking site, has seen remarkable growth since it was acquired by Web2Corp four months ago, and will soon be adding another new feature. Starting on March 15, 2007, ByIndia.com will have keyword powered advertising available that is similar to Google or Yahoo. Ads.ByIndia.com will feature keyword listings on the top of the page as well as on the right margin, similar to AdWords’ functionality. However, unlike AdWords, inline images will be supported on advertisements on the right margin, affording advertisers an opportunity to reinforce advertisements with extra visual punch.

Read more here

Just came across an idiotic article titled “Search Engine Optimisation A Waste of Time and Money, according to Warrington Web Works CEO” which includes the following example…

In order to prove what a waste of time and money search engine optimisation is, Anthony sat down and wrote his article, “SEO Mind Crime,” relaying the story he had heard from his client. He posted his article on Wednesday afternoon and as a test he told his readers to search for “SEO Mind Crime” on Google over the coming days. They didn’t have to wait long.

By late Thursday afternoon, UK time, just 24 hours after posting the article appeared at positions 3, 4 and 6 on Google’s first page. This out of 826,000 indexed pages, the ultimate proof why Search Engine Optimisation is no longer required in Web 2.0

This is an absolute stupid example. The article has ranked for the keyword ‘SEO Mind Crime’ which is not competitive at all. I would agree with Antony if he had got that page rank for the search term ‘SEO’. I would now wish to challenge him to go ahead and write an article on Phentermine or Gambling or Real Estate or even SEO. If his page ranks well so quickly, I’ll accept whatever he says.