Which One Is Better For Small Businesses? SEO Or PPC
PPC Campaigns can drive quicker results, but if your budget is not properly managed, it can even throw you out of business. Whereas, in getting your site optimized for Organic rankings, you’ll have to wait for the results with patience, and there is a risk that your competitor could snatch a few potential clients while you were waiting for rankings. Thus, it is always better to do both PPC and SEO within certain limits.
In general, smaller companies in markets with heavy PPC competition would probably see more of a return on their investment by using those resources for an organic SEO campaign combined with some targeted website advertising, like buying sponsored listing on appropriate portals and niche directories.
SEO can also work cumulatively depending on the campaign specifics. Meaning you’d see some great results after the first year, then more results the next year and the traffic would continue to go up and up as your online presence increased. Even if you stopped paying for SEO services the traffic and value they created for your site would not go away.
