Archive forJune, 2007

Google maintains lead in Search

In the latest report from comScore, Google has maintained its lead on other powerful search engines. According to the report, Google captured just over 50% of U.S. searches in May.

comScore, a leader in measuring the digital world, recently released its monthly qSearch analysis of activity across competitive search engines.  It reports that, in May 2007, Google Sites captured 50.7 percent of the U.S. search market, gaining one full share point from the previous month.  Yahoo! Sites maintained its second place ranking with 26.4 percent of U.S. searches, followed by Microsoft Sites (10.3 percent), Ask Network (5.0 percent) and Time Warner Network (4.6 percent).

Though many users have begun inputting their information directly into address bars, it is clear that most prefer to use their favorite search engines to find needed information. It is clear from these results that paid search is still a good option for online marketers. Paying for higher placement, utilizing search engine optimization to get organic search placements is a good way to increase traffic to websites.

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MySpace to move to Yahoo!

A rumored deal might merge News Corp. owned MySpace with Internet portal Yahoo and could prove strategically beneficial to both companies. Earlier in 2005, Keith Rupert Murdoch (News Corp.) bought MySpace for $580 million, and since then the value of the site has grown significantly.
The Times reports that News Corporation has decided to swap MySpace with Yahoo in return for a 25 per cent stake in the enlarged group.

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Google Analytics Gets Better and Better

Google Analytics leaves beta and has now got Better and Better :)
The new features/bug fixes come from numerous requests from Google Analytics users:

* Clickable URLs
* Hourly Reporting
* AdWords Integration
* Search Engine Detection
* Report Linking Issue Fixed
* Added Support
* Smoother Registration
* Translation Errors Fixed
* Bounce Rate Issues Fixed
* Cross Segmenting by Network Location
* More data viewable at once

Comon; if you dont have it for your site, it is now time to get one; itz free indeed :)

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How Much to Pay for SEO?

This question “How Much to Pay for SEO?” comes up often in many SEO Forums. Many website owners have been ripped-off by SEO Services, but many have also been rewarded by SEO.

Most SEO service providers are on the up and up who want nothing more than to do professional business and provide quality SEO services. Identifying every shady SEO service may not be possible, but I have some recommended advice which should help anyone get a fair and quality rate for SEO services. For example, xyz.com can be optimized for a monthly commitment of $300 or $1000 or even $5000. Those offering SEO for $300 have a certain set of deliverables and work on some specific strategies, which differ from those companies that charge $5000.

Some site owners expect results too early and may feel ripped-off, even though the SEO provider works hard on their site. No matter who you hire, always ask for references (and check them) and other information you would normally check before hiring a company, whether it’s an SEO firm or not. Also, consider the following while short listing from a list of SEO companies from whom you have got quotes.

- Set yourself a “realistic” marketing budget and goal
- Shop around
- Don’t buy until you feel comfortable
- Remember “cheap does not always mean better”
- Ask for statistical growth and progress report

Thanks to www.antonaf.com

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