Google maintains lead in Search
In the latest report from comScore, Google has maintained its lead on other powerful search engines. According to the report, Google captured just over 50% of U.S. searches in May.
comScore, a leader in measuring the digital world, recently released its monthly qSearch analysis of activity across competitive search engines. It reports that, in May 2007, Google Sites captured 50.7 percent of the U.S. search market, gaining one full share point from the previous month. Yahoo! Sites maintained its second place ranking with 26.4 percent of U.S. searches, followed by Microsoft Sites (10.3 percent), Ask Network (5.0 percent) and Time Warner Network (4.6 percent).
Though many users have begun inputting their information directly into address bars, it is clear that most prefer to use their favorite search engines to find needed information. It is clear from these results that paid search is still a good option for online marketers. Paying for higher placement, utilizing search engine optimization to get organic search placements is a good way to increase traffic to websites.
