Organic SEO Blog

Can Yahoo Make Display Ads Work More Like Search? Yes; With SmartAds, Yahoo is tapping into user behavior to help advertisers target ads in a more personalized way.

For example, a Web user who has shown an interest in certain car models and who logged on from a computer in Los Angeles could receive an ad for that vehicle that combines information on their nearest dealership and a real-time feed of inventory levels

This SmartAds system includes new software from Yahoo that assembles the ads from information provided by the advertiser. Behavioral targeting has been the focus for the Internet giants, many of which have offered large sums for online advertising firms that help track Web users’ habits. This year, Google made a bid to purchase DoubleClick, Microsoft announced its plans to try to snap up aQuantive, and Yahoo bought Right Media.