Archive forSeptember, 2007

How old is Google?

I’d been quiet busy, and didn’t realize that today’s Google’s Birthday until I came across it in Kishor’s blog. A nice looking special logo on Google’s home looks awesome.

Interestingly, Danny claims that it is the 10th B’day of Google in Search Engine Land. Anyways, OrganicSEO wishes Google many many happy returns of the day…

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Referral Ads by Google

I chose to use Google Adsense Referral Ads in a few of my sites, and it seems that my earnings have dropped way too-much. Out of my previous trials with all other systems, it was quiet clear that Google Ads are more relevant than any other publishing system. I read in 14thc that YPN ads (I dont have access, as it requires U.S. Social Security to sign-up) doesn’t help too.

Following are a few reasons for diminishing returns from Referral Ads…

  • Cost per conversion rate fixed by some advertisers are too low. I earned just $0.51 for three signup’s to a particular site.
  • There were 45 Clicks to an ad. without any conversion. If that advertising site doesn;t convert well, then I’m at the receiving end.
  • Selecting a few advertisers through shopping cart, is actually restricting other high bid ads from appearing in my sites.
  • The same set of ads seems to be showing again and again, which might not interest the users.

I’m now reviewing the sites and looking for the one’s that’ll give me a better returns before switching on to CPC ads again.

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Outsourcing SEO to India

A funny SEO guy from New York says

If you want paraphrased, stolen content; spammy, outdated linkbuilding methods or cookie cutter solutions to your site’s unique problems, you’re probably better off with an SEO firm from India.

It seems that he’s a bit jealous about SEO work being outsourced from U.S to India, and was over-reacting to pandia.com’s article on ebrandz unnecessarily, and seems to be generalizing here at netmagellan.com.

I now throw up an open challenge to him… and wish to share the stage with him for a debate on any seo topic, just to prove that I’m better in Search than him. Lets see if he’s ready for it.

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Two-day event on Search @ Tidel Park, Chennai

SearchCamp, a two day event on Search is being organized by ‘The Knowledge Foundation, Chennai’ during 6th & 7th October 2007 at Tidel Park Auditorium. This event is the first of its kind in India and will feature panel discussions, workshops, debates and keynotes on the present state and evolution of Search Engine Marketing.

If you are interested in participating, add your name here.

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Let Google help optimize your Product Search listings

My client got this mail while we’ve been struggling to optimize our clients Google Base feeds for top 3 positions in Google Product search results. Its really good to see Google coming out to help a few of its valued content partners :)

Below is the actual mail from product-search-direct at google.com

Hello,

Thank you for listing your items for XXXXXXX.com on Google Product Search. As a valued content partner, we would like to help you take full advantage of Google Product Search this holiday season by possibly offering you custom optimization suggestions on your existing data feeds to maximize your exposure and sales. We are currently offering this opportunity to a select number of merchants for a limited time only, so we ask that you let us know by September 7th if you are interested by replying to this email.

Benefits of implementing our free custom optimization suggestions MAY include*:

- Increased traffic to your website
- More qualified leads through increased relevance
- Improvement in your rankings

If you are interested in having a specialist review your feed, please reply by September 7th to this email. We will then review your feed and send you any recommendations we may have.

Sincerely,
The Google Team

Lets wait and watch to see how google can help us in this.

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Google Adwords geo-targeting issues

I was a bit surprised to see my clients adwords ad. displayed in Google Products results (on the right - under Sponsored Links) while searching from India, when the campaign is targeted to run only in the U.S. I went on to Google analytics and found that around 150 visitors have come in from the Google/CPC source from Non-US countries during this month. Absolutely Nonsense, but Quiet interesting :) to see that Google certainly has issues with geotargeting ads.

I went on to chat with an Adwords Rep, who has agreed to contact me once he has additional information. Not sure what they have to say. To understand more about this issue, please read the actual chat with the Rep…

Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: “hi”.
Dave has received your message and will be right with you.
Dave: Hello Ezhilraja. Thanks for contacting Google AdWords. How may I help you today?
ezhilraja: we have targeted ads to run only in US, but I’m seeing them in India while searching on google products
Dave: Let me look into that for you.
ezhilraja: http://www.google.com/products?q=xxxxx+xxxxx
ezhilraja: please look at the adgroup XXXXXXX
Dave: which campaign is that in?
ezhilraja: XXXXXX
Dave: Ok I have located the ad and see that it is a match.
ezhilraja: why does this happen?
Dave: I am not sure if this is expected behavior or not.
Dave: When you target by country we use domains.
Dave: For example, if you target Canada we only show your ads on Google.ca.
Dave: I would like to escalate this issue to our technical team for further clarification.
ezhilraja: okay, whom should i contact
Dave: What is the IP address of the computer you used to run this search?
Dave: I can follow up with you once I discuss this issue with the appropriate team.
ezhilraja: 122.164.165.72
Dave: Ok thanks.
Dave: And what is the best email address to reach you at?
ezhilraja: XXXX@XXXXXXXX.com and cc XXXX@XXXXXXXX.com
Dave: ok.
Dave: I will look into this on your behalf right away.
Dave: Is there anything else I can help you with today?
ezhilraja: we use google analytics, and it shows
traffic from over 30 countries from google cpc during this month
ezhilraja: around 150 clicks
ezhilraja: and we have targeted only US
Dave: All of these campaigns are keyword targeted?
ezhilraja: yes
Dave: Have they always been exclusively targeting the US?
ezhilraja: yes, right from the begining
Dave: Do you mind if we review your Analytics
account while investigating this issue?
ezhilraja: sure, no issues
Dave: Ok.
Dave: Thank you for bringing this to my attention.
Dave: I will contact you once I have additional information.
Dave: Is there anything else I can help you with?
ezhilraja: nothing else :) this is the only issue
Dave: ok great.
Dave: It was a pleasure chatting with you. If you have any more questions, please feel free to visit our Help Center. You can also print this chat transcript for your records. Have a great day. Thank you for contacting Google AdWords. Your chat session has ended. Click To Print

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