Small to medium-sized enterprises focus on SEO investment
Web design and search engine optimisation (SEO) will be one of the biggest investment areas for small to medium-sized enterprises (SMEs), new research has found.
According to a survey of 800 SMEs by Register.com, 53 per cent intend to make additional investments in web design. Some 43 per cent claimed that they would increase investment in SEO while 41 per cent are set to increase email marketing investment.
Other Key findings include:
* 55% of respondents have registered more than one domain name for their business
* 41% saw more than a quarter of their total revenue from web sales
* 20% don’t know how much revenue they are getting through their site
* Approximately 70% of the respondents don’t expect their web revenue to decline despite economic conditions. (34.6% expect more revenue / 34.5% expect about the same revenue)
* When asked, “What area of technology are you most likely to invest in over the next year?” The top there answers were: website design (53%), SEO (43%), and email marketing (41%).
I’d be interested to find out how many of the SMEs investing in seo web design tweaks think a scientific approach is the way to go - it sounds a good idea to me.
