Landing page load time affects Quality Scores
Google announced that the page load time metric is now a live factor that will influence your quality score and your minimum bids for your AdWords ads. Read more about it in their official blog…
18 Comments »
RSS feed for comments on this post · TrackBack URI
College Football Picks Said,
June 19, 2008 @ 6:06 pm
thats too bad… this means that we’ll have to pay more for the same keyword if the site loads slowly
Ezhil Said,
June 19, 2008 @ 6:10 pm
IMO, its good. Else, we’ll be getting clicks to the site, but visitors might leave the site before it loads fully, and this might not result in conversions. It is better to optimize your landing page to load quickly.
Ruby Said,
June 21, 2008 @ 12:52 am
Will it have any impact on the overall organic search?
где купить трубы Said,
June 21, 2008 @ 2:28 am
I think this will force the owners to optimize their sites.
Bad or good - decide for yourself.
Ezhil Said,
June 22, 2008 @ 11:55 am
@Ruby - this wont, as it is part of adwords quality score; but load time will definitely be part of their organic algo too.
Mark Said,
June 22, 2008 @ 8:49 pm
Very interesting news.. thanks for the heads up
Hostmonster Said,
June 23, 2008 @ 5:51 pm
What!! I didn’t know this. I better compress all the pictures on my websites.
Sunu mariam Said,
June 26, 2008 @ 12:22 am
Do you know what is the ideal load time?
diani Said,
June 30, 2008 @ 5:27 am
Haven’t realized about this. Yeah, would like to know the ideal load time too.
tea friend Said,
June 30, 2008 @ 6:22 am
I think it is a good decision from google to rate the page load time. Visitor even rate it, if it is too high they browse to the next site.
Ezhil Said,
June 30, 2008 @ 8:03 am
There is no specific time for a page to load… but it should load fast.. thats it
Poppy Said,
June 30, 2008 @ 3:15 pm
IMO if a website isn’t optimised to load quickly, your visitor will just click the back button with impatience and find another site. Is Google trying to prevent multiple redirects?
Ezhil Said,
June 30, 2008 @ 3:34 pm
google doesn’t allow any redirects in landing pages, but as you rightly said, they wanted to serve better pages to visitors.
Mike Johnston Said,
July 2, 2008 @ 8:24 am
What happened to the good old keyword method when you just had to spam them in your comments? LOL.
Bowtrol Said,
July 5, 2008 @ 12:10 pm
Landing pages should always be optimized anyway. Google is just doing people a favor and saving them bid money if they take too long to load as people will just hit the back button anyway.
Drunken Dragon Said,
July 6, 2008 @ 12:05 pm
I don’t like it. Must I have a high cost hosting to get good result in search engine?
Maybe tomorrow google opening their own hosting company
Self Defense Said,
July 26, 2008 @ 10:36 pm
Yea, I wasn’t happy with this one, but it did force me to stop procrastinating on some landing page cleanup.
Austin Real Estate Broker Said,
August 16, 2008 @ 7:33 pm
I quit running adwords and yahoo advertising a while back and spent that money on organic results. I’m pleased and can say that hey, live by the adword, die by the adword!
Joe