Google introduces new tool for planning Online Ads
Google wants to make it easier for marketers to pick appropriate Web sites for their online ads with a new tool it announced Tuesday called Ad Planner. It seems that Google is moving into the Web measurement market to compete against companies like Nielsen Online, comScore, Quantcast and Hitwise.
Using Google Ad Planner, you can quickly create media plans and export to a .csv file, which can be opened in most spreadsheet applications. Or, you can export to DoubleClick’s MediaVisor, which helps you manage all your other media planning, buying and campaign management activities.
For now, those interested in using Ad Planner need to submit a request to Google.
2008 Predictions Said,
June 25, 2008 @ 7:43 pm
good news… will it be fully free?
Webtools & Tips Said,
June 26, 2008 @ 12:02 am
This seems to be a great tool for the organized media planners. Not for small time advertisers.
Sunu mariam Said,
June 26, 2008 @ 12:25 am
That sounds good… let me check it out…
Robert Stout Said,
June 26, 2008 @ 2:51 am
I agree that it will be a wonderful tool. I guess google will be a success in this competition.
ThunderWolf Said,
June 27, 2008 @ 12:15 pm
Dont think it will be great success for unprofessional bloggers. Maybe for special blogging companies.
Mike Johnston Said,
July 2, 2008 @ 8:23 am
Google needs to stop being a PITA about their adsense. I got blocked for god knows what reason and they won’t even hear my appeal. I know several people with similar experiences. I’m not impressed.
James Kourkia Said,
July 2, 2008 @ 1:38 pm
AdPlanner seems like a geat tool!
To the above commenter, I guess most people get blocked for a reason… but Iv often wondered, is it possible to get someone blocked/banned just by cliking on their ads too much eg. getting them a CTR of 40% or such :).
“information about sites (both on and off the Google content network) that your audience is likely to visit.”
Hm, I wonder how accurate that information will be… speacially with small countries and such.
Web Design Indiana Said,
July 3, 2008 @ 9:33 am
I agree with Mike Johnson. It can be very difficult to abide by google’s webmaster guidelines simply because they refuse to tell you what you did to break them.
I personally use Yahoo and the Yahoo people are always very quick to help. But its great the Google has one more search engine tool that I won’t be able to use.
Ali Said,
July 16, 2008 @ 5:58 pm
Google always knows what they are doing
MLA Said,
July 18, 2008 @ 4:42 am
Google Ad Planner comes in a beta version and is fully free. I haven´t seen the tool yet, you have to sign up to get it, but if it is as good as they say…Well let´s see. The feature where you type in demographic and sites associated with my clients target audience is amazing. It will really save time for me and my colleagues.
Well done Google!
filma shqip Said,
August 14, 2008 @ 8:18 am
Hello,
This tool looks nice, I´m going to try it. Google is making a lot of stuff now, from Analytics to this one.
Dear
Filma Shqip
alabang virtual office Said,
November 3, 2008 @ 9:10 pm
Thanks Google! you made the work of marketers to be easier. Although Ad Planner is new, I think that it will help those people who wants to create and manage media plans. I’m looking forward for more tools. More Power!
Information on gifts Said,
November 28, 2008 @ 10:10 pm
Wow, new tool!! I will try it..:)
Muzik Shqip Said,
December 5, 2008 @ 7:33 am
Is Ad Planner still in use? What experience users have with it?
Greets
Corporate Catering Sydney Said,
January 25, 2010 @ 3:58 am
Great stuff Google is always into the new and rel events innovations that can be considered to add dons for the new Google applications.