Organic SEO Blog

A startup business, Cuil Inc., founded by engineers from Google Inc. and other tech giants are launching a new search engine that claims to cover three times as many Web pages as Google. The site’s results page resembles an online magazine — a different look and feel from search juggernaut Google’s.

try www.cuil.com (pronounced “cool”)

Cuil has raised $33 million from venture-capital investors and has a deep bench of career search engineers, including Ms. Patterson and her co-founder and husband, Tom Costello. Mr. Costello built search technology for International Business Machines Corp. and was on the research faculty at Stanford University.

As a business proposition, Cuil is obviously a big bet. While search is a monetizable business, it’s hard to change the behavior of a generation of Web users who think “Google” is a verb. No other search engine has come close to entering the public consciousness like this. Of course, Cuil doesn’t have to trounce Google on day one; and took Google quite some time to surpass Alta Vista and Yahoo in the search wars.

A knol is an authoritative article about a specific topic.

Google has recently unveiled Knol to the world, touted as their answer to Wikipedia, which is expected to be a more professional version of Wikipedia, put together by expert writers. The biggest difference between Knol and Wikipedia are that the authors will be identified by their real names, and will be verified.

Authoritative articles in knol are expected to rank high in search engines, and could potentially be used as a link baiting tool to build links to your site. Though all outgoing links from knol have nofollow added to them, this is definitely going to be a major traffic source in future, and if used properly, this traffic could potentially get a few back links to your site.

Comon… itz time to knol, start sharing what you know

SEO involves intelligent tasks that improve a website so that it ranks high in search engines and help potential customers or clients find that website when a search is being performed for a related keyphrase. Search engines are indexing millions of new web pages everyday and the competition for the top keyword rankings also increase thick and fast. The number of SEO freelancers keeps growing, and so does the SEO job posts in major freelance sites. The graphical data from the oDesk network about SEO shows the month-wise number of new SEO jobs added to their freelance network.

The future of Search Engine Optimization is quite bright now with more online businesses depending on traffic from search. That is why SEO has grown more than just tricking search engines. I would expect the SEO future to focus on organic optimization, social media optimization, link baiting, building standards-compliant websites and publishing relevant fresh content as often as possible… and SEO freelancers definitely has a huge role to play in each of them.

Google announced changes to their AdWords platform yesterday with a new advanced content network option has been added to all advertiser accounts that allows advertisers to target both keywords and site placements within the same campaign and ad group.

When an advertiser uses a keyword in his ad campaign, with a contextual target in mind, Google will match it to relevant pages across all of the sites on the Content Network. Targeting site placements is an option that AdWords advertisers can choose to enable. If not, the ads will continue to run as before and will be displayed on any of the content network site based on Google’s algorithm.

Using this new facility, advertisers can bid more, or less, on specific content network placements that they are targeting. They will also be able to make ads for specific groups of pages, which they find highly relevant.

Yahoo is taking the next step in its “open” strategy with the launch today of BOSS: Build your Own Search Service. The BOSS program will allow third parties to build their own search engine using Yahoo’s index and ranking methodologies as a base.

The goal of BOSS is simple: to foster innovation in the search industry. Developers, start-ups, and large Internet companies can use BOSS to build and launch web-scale search products that utilize the entire Yahoo! Search index. BOSS gives you access to Yahoo!’s investments in crawling and indexing, ranking and relevancy algorithms, and powerful infrastructure. By combining your unique assets and ideas with our search technology assets, BOSS is a platform for the next generation of search innovation, serving hundreds of millions of users across the Web.

It’s a giant step beyond anything Google has done in open source. Google has released a ton of code, but not its search algorithm till now….

A long wait has come to an end Google has added a new feature to the external keyword tool, which now shows the approximate search volume numbers. You can now see statistics on the approximate number of search queries matching your keywords. This data allows you to better plan your budget and pick keywords most likely to return quality leads, which in turn can help improve your ROI.

Advertiser Competition: This column shows the number of advertisers worldwide bidding on each keyword relative to all keywords across Google. The shaded bar represents a general low-to-high quantitative guide to help you determine how competitive ad placement is for a particular keyword.

Approx Search Volume [Previous Month]: This column shows the approximate number of search queries matching your keywords that were performed on Google and the search network in the previous calendar month. This number is specific to your targeted country and language as well as your selection from the Match Type drop-down menu. Learn more about the Keyword Tool’s search volume statistics.

Approx Avg Search Volume: This column shows the approximate average monthly number of search queries matching your keywords that were performed on Google and the search network over a recent 12-month period. This number is specific to your targeted country and language as well as your selection from the Match Type drop-down menu. Learn more about the Keyword Tool’s search volume statistics.

For most people on the Web, if Google or Yahoo cannot find something, it doesn’t exist. That has been one of the biggest drawbacks to creating a Website in Flash. Search engines could see the file, but they could not see what was in it. Until now.

Adobe today announced an optimized Adobe Flash Player that will be added to the search engines of Google Inc. and Yahoo Inc. under agreements with the two Internet firms. The tool will help the search engines better index dynamic Web content and rich Internet applications (RIA) that include the Flash file format, or Shockwave Flash (SWF).

Becoming visible is one thing, actually ranking highly is another. Google currently can find about 73 million Flash files on the Web. But until Adobe makes it easy for the average Webmaster or blogger to link deeply into those Flash files, they are not likely to appear at the top of many search results.