AdWords combine Placement with Keywords
Google announced changes to their AdWords platform yesterday with a new advanced content network option has been added to all advertiser accounts that allows advertisers to target both keywords and site placements within the same campaign and ad group.
When an advertiser uses a keyword in his ad campaign, with a contextual target in mind, Google will match it to relevant pages across all of the sites on the Content Network. Targeting site placements is an option that AdWords advertisers can choose to enable. If not, the ads will continue to run as before and will be displayed on any of the content network site based on Google’s algorithm.
Using this new facility, advertisers can bid more, or less, on specific content network placements that they are targeting. They will also be able to make ads for specific groups of pages, which they find highly relevant.
webinteger Said,
July 19, 2008 @ 4:22 pm
well, now we can manage bids more effectively…
rgc Said,
July 22, 2008 @ 1:53 pm
great; there is no point in creating placement alone campaigns, and this gets more flexible now…
Jordan Said,
July 27, 2008 @ 10:23 pm
That is good news. I always thought the advertiser should have more control with the content network.
My SEO Experiment Said,
August 15, 2008 @ 2:48 pm
good news, its great. advertiser should have most of the control google can give