Mobile Marketing - Do-it-yourself?
Mobile Marketing is meant to describe marketing on or with a mobile device, such as a mobile phone. Over the past few years SMS has become a legitimate advertising channel in many parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising).
Over the past few years mobile short codes have been increasingly popular as a new channel to communicate to the mobile consumer. Brands have begun to treat the mobile shortcode as a mobile domain name allowing the consumer to text message the brand at an event, in store and off any traditional media.
One key criterion for provisioning is that the consumer opts in to the service. The mobile operators demand a double opt in from the consumer and the ability for the consumer to opt out of the service at any time by sending the word STOP via SMS. These guidelines are established in the MMA Consumer Best Practices Guidelines which are followed by all mobile marketers in the United States.
For example, 84444.com is a do-it-yourself mobile marketing company which enables advertisers and organizations to set up interactive and broadcast text message advertising campaigns with just a few clicks of the mouse. Jusy try it ![]()



