Archive forFebruary, 2009

Mobile Marketing - Do-it-yourself?

Mobile Marketing is meant to describe marketing on or with a mobile device, such as a mobile phone. Over the past few years SMS has become a legitimate advertising channel in many parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising).

Over the past few years mobile short codes have been increasingly popular as a new channel to communicate to the mobile consumer. Brands have begun to treat the mobile shortcode as a mobile domain name allowing the consumer to text message the brand at an event, in store and off any traditional media.

One key criterion for provisioning is that the consumer opts in to the service. The mobile operators demand a double opt in from the consumer and the ability for the consumer to opt out of the service at any time by sending the word STOP via SMS. These guidelines are established in the MMA Consumer Best Practices Guidelines which are followed by all mobile marketers in the United States.

For example, 84444.com is a do-it-yourself mobile marketing company which enables advertisers and organizations to set up interactive and broadcast text message advertising campaigns with just a few clicks of the mouse. Jusy try it :)

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Adam Lasnik @ Chennai

Adam Lasnik, Google’s first Search Evangelist who broadens the company’s online and offline communications with Webmasters will be part of SearchCamp, and will be answering participant questions on SEO. Dont miss this golden opportunity… just register for SearchCamp now :)

Visit: http://searchcamp.in/

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Local Search Results - Not so impressive?

Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about “what” the site visitor is searching for but also “where” information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Examples of local searches include “San Francisco hotels”, “Los Angeles Seo Company“, and “Las Vegas Hertz”.

Above image shows google local results fot the search term los angeles seo, and it seems that 5 out of the 10 listing are being optimized (marked in red) by search professionals, and keywords are being displayed instead of business names….

And its not so impressive :(

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Telemarketing Lists - How to get the right one?

Telemarketing is a method of direct marketing in which a salesperson solicits to prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.

The List Company is a mailing list company that has one of the largest databases which contains in excess of 14 million US businesses and 300 million US consumers.The List Company has established itself as a leader in the list industry providing the most effective resources for all of your direct mail and telemarketing needs. Some of the products that we have include, consumer lists, business lists, telemarketing lists, mortgage mailing list, and specialty response lists. The mailing list or telemarketing list that you receive from The List Company is highly targeted data and is guaranteed in writing.

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