Local Search Results - Not so impressive?
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about “what” the site visitor is searching for but also “where” information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Examples of local searches include “San Francisco hotels”, “Los Angeles Seo Company“, and “Las Vegas Hertz”.

Above image shows google local results fot the search term los angeles seo, and it seems that 5 out of the 10 listing are being optimized (marked in red) by search professionals, and keywords are being displayed instead of business names….
And its not so impressive ![]()



Brandon Said,
February 12, 2009 @ 1:05 am
It is happening and will happen for some more time period. Google needs to improve its algorithum to avoid this type of results. I think, Searchwiki is going to change this picture. Because people from LA will delete non-relevant entries in SERPs, and if google will consider this results, this picture will improve.
Loren Said,
February 16, 2009 @ 3:00 am
Local search result should be specific.I hope google will improve its algorithm.
Ornamental Iron Works in NJ Said,
February 16, 2009 @ 8:33 am
I thought, that Google is perfect! Thanks for the info, my opinion was that my computer had some problems
lucas03 Said,
February 16, 2009 @ 3:32 pm
still local search in slovakia is pretty valid
Sarah Said,
February 16, 2009 @ 8:03 pm
I have noticed that same thing for other locations. But im not sure if there is anything anyone can do. Even if Google does improve their algorithm i think the seo experts will just find another way to work around it so they can rank.
SEO Services Said,
February 19, 2009 @ 8:54 pm
I have not seen that as much on the local stuff around here in PA but I could see how that can be abused rather easily and give you some bogus business names.
web designer mom Said,
March 25, 2009 @ 8:50 pm
this is a good concept. leave it to google to improve this project in them onths to come.
Psychosomatische Kur Said,
April 20, 2009 @ 10:02 am
Nice post, please keep on blogging
Best regards.
LinkDirectory Said,
April 22, 2009 @ 12:14 am
It’s quite annoying that websites unrelated to your keywords come up at the first SERP. We want to get what we are looking for.
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April 23, 2009 @ 2:40 am
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings.Local search sites are primarily supported by advertising from businesses that wish to be prominently featured when users search for specific products and services in specific locations. Local search advertising can be highly effective because it allows ads to be targeted very precisely to the search terms and location provided by the user.
Ash Nallawalla Said,
April 26, 2009 @ 8:33 pm
There is rampant abuse of Google Local. A common technique for spamming is to use different keyword-rich business names and use different phone extension numbers e.g. 9876-1001, 9876-1002, etc It doesn’t matter if the street address is the same, as a city office tower can hold hundreds of businesses.
Lake Austin Homes for Sale Said,
May 7, 2009 @ 9:16 am
If you are from India and want to do social search than I would prefer you to use Just Dial. Believe me you will get all the information straight away.
Florida Internet Marketing Said,
May 12, 2009 @ 2:02 pm
Even worse is that in the top right corner of the SERP page you will see a thing that says google has personalized your search. If you check out Bruce Clay’s site he talks about it and I believe that web pro news has a bunch of video interviews with him talking about it.
Singapore Property Said,
May 13, 2009 @ 6:35 pm
Agree with what Sarah said.Even if google changes the algorithm, people will also change their way of getting themselves ranked. There are definitely people who can work out their algorithm.It’s just a matter of time.
Tyrkiet Experten Said,
May 21, 2009 @ 2:04 pm
I guess it works better in smaller countries - like Denmark, where I am from.
buy wheatgrass Said,
May 21, 2009 @ 8:27 pm
hmm this is why i don’t really use local searches if i dont already have an idea for what im searching for. i’d much rather use google maps or text chacha if i was trying to find a restaurant in a strange city for example
vlccar Said,
May 23, 2009 @ 12:21 am
In many occassions, depending on your niche market, the Google local search is indeed spammed. All ot needs is a different telephone number to get another listing in the local search.
I don’t think this is beneficial for the users of Google, for sure they want to see information about different companies so it makes it easier for them to compare.
cheap computers Said,
May 27, 2009 @ 2:31 am
if i live in canada and i want to see the result of my page on google usa how i can do so……
melody the labor lawyer Said,
June 3, 2009 @ 12:20 am
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about “what” the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also “where” information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude.
Adam Alfia Said,
June 5, 2009 @ 8:15 am
As more and more information becomes available about how search engines work, this kind of exploitation of SEO will hopefully go away. SEO efforts control the flow of information on the internet, which directly impacts not only sales, but perception/branding. For small business owners to compete, they will have to educate themselves how to even the playing field against those who have greater resources!
NeoOptic SEO Said,
June 6, 2009 @ 5:02 am
@adam alfia - whilst I absolutely agree with you adam that it is the large companies who can potentially dominate the listings, I think it is one of Google’s strenghs that it has always seemed to not prejudice brands and companies which have a small, or even non-existant, off line profile. Of course that may have changed with somewhat with Vince, but I still feel that a small company whose online marketing / seo efforts focus on creating good quality content which people want to read (and have a little guidance of course) and have a little budget, which is well spent, have a good chance of playing the field against the largest ‘household names’ out there.
Maybe that’s too optimistic on my part, and I certainly agree that the Local Listings in Google are open to massive abuse at the moment. Not good.
Civil Litigation Said,
June 9, 2009 @ 2:31 am
Local search isn’t to bad in our area (West Midlands of the UK) but it has been a bit off in Scotland and Northern Ireland.
Not sure why but I think it could be due to the numbers of businesses in that area. Where there’s not going to be many results Google fills it in with less relevant results to pad it out.
Online Sikiş Said,
June 11, 2009 @ 7:00 am
I’m sorry for you
PC Security Forum Said,
June 20, 2009 @ 12:47 pm
Didn’t know google local search could be optimized…..one more headache for SEOs
free things to do in Orlando Said,
June 24, 2009 @ 8:24 am
I am agree with what Sarah said.Even if google changes the algorithm, people will also change their way of getting themselves ranked. Local search result should be specific.I hope google will improve its algorithm.
Alkhafji Said,
July 21, 2009 @ 2:13 pm
me too
I guess it works better in smaller countries
thanx alot
vadim uvazhny Said,
July 24, 2009 @ 3:11 am
bad innovation, that we can’t turn off. google has made unuseful thing
Make Solar Panels Said,
August 6, 2009 @ 3:38 am
local search is really the most attractive and helpful feature of google but the output result is just like unfiltered one which makes the results chatic and confuses the user… if google improves this then it will be the best local search so far
video klipler Said,
September 16, 2009 @ 12:22 am
the Google local search is indeed spammed. All ot needs is a different telephone number to get another listing in the local search.
Projektowanie Stron Internetowych Said,
September 22, 2009 @ 5:08 pm
I guess it works better in smaller countries
Niche Marketing Reviews Said,
September 28, 2009 @ 9:58 am
Google will continue to change things as they always do. Of course it is necessary as many spammers take advantage of the way things are done. However SEO helps those who use it right and that is the way it should be, this gives the little guy an opportunity to compete where otherwise they would not be able to. Google just needs to work on rewarding those using SEO and providing quality content and getting rid of those using SEO in a negative way.
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October 27, 2009 @ 3:21 pm
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los angeles seo Said,
October 29, 2009 @ 6:34 am
yes, google will not consider spam links…
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November 2, 2009 @ 7:13 am
SEO helps those who use it right and that is the way it should be, this gives the little guy an opportunity to compete where otherwise they would not be able to.
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November 4, 2009 @ 9:03 pm
I think it is one of Google’s strenghs that it has always seemed to not prejudice brands and companies which have a small, or even non-existant, off line profile. Of course that may have changed with somewhat with Vince, but I still feel that a small company whose online marketing / seo efforts focus on creating good quality content which people want to read
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Kasko Said,
December 1, 2009 @ 8:02 am
local search companies for companies I think is very important
klip izle Said,
December 10, 2009 @ 2:36 am
I agree with the opinion. But its hard to implement locals own culture.
Valentines Gifts For Her Said,
December 16, 2009 @ 12:17 am
The whole local search optimisation ’spam’ thing hasn’t really hit Australia yet, but I’m pretty sure its not too far off becoming a problem
cellulari spia Said,
December 20, 2009 @ 10:27 pm
Good thing GOOGLE directory is beyond it beta stage already, this will help us a lot - a powerful tool indeed.
Free PayPal Money Said,
December 24, 2009 @ 1:29 pm
No those results really aren’t that impressive. Non-local sites shouldn’t even be received in the local search results.
search engine optimizing services Said,
December 28, 2009 @ 12:51 pm
I also get irritate sometimes when i think and rethink that if i m on the first page first result on Google search engine covering my country then is it the same result others getting in their country Google or not then someone confirmed me that Google provide different results depending on the country search, i also get a firefox plugin from which you can have the searches from other countries for the specific keyword but sorry to admit that i forgot the name but it starts from “Global” something, lemme try this time and if i get it, i will comment the name here again, see ya
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December 29, 2009 @ 7:35 am
I guess it works better in smaller countries
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December 31, 2009 @ 9:08 pm
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February 26, 2010 @ 3:33 pm
Google just needs to work on rewarding those using SEO and providing quality content and getting rid of those using SEO in a negative way.