Archive forGoogle

Let Google help optimize your Product Search listings

My client got this mail while we’ve been struggling to optimize our clients Google Base feeds for top 3 positions in Google Product search results. Its really good to see Google coming out to help a few of its valued content partners :)

Below is the actual mail from product-search-direct at google.com

Hello,

Thank you for listing your items for XXXXXXX.com on Google Product Search. As a valued content partner, we would like to help you take full advantage of Google Product Search this holiday season by possibly offering you custom optimization suggestions on your existing data feeds to maximize your exposure and sales. We are currently offering this opportunity to a select number of merchants for a limited time only, so we ask that you let us know by September 7th if you are interested by replying to this email.

Benefits of implementing our free custom optimization suggestions MAY include*:

- Increased traffic to your website
- More qualified leads through increased relevance
- Improvement in your rankings

If you are interested in having a specialist review your feed, please reply by September 7th to this email. We will then review your feed and send you any recommendations we may have.

Sincerely,
The Google Team

Lets wait and watch to see how google can help us in this.

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Truth about Google Search Results

When I search ’search engine’ in google, I would be happy to see results in the following order…

#1 Google.com
#2 Yahoo.com
#3 Live.com
#4 Ask.com
and so on…. because I’m very sure that these are the top search engines as on date..

But interestingly, google ranks searchenginewatch.com as its #1 result instead of ranking itself as #1. Though searchenginewatch.com offers a great deal of information about search engines, it is not the result that a normal user expect while searching for a ’search engine’.

Google also seems to be stupid enough to rank its own competitor search.live.com within Top10 rankings, without even ranking itself in the first page. If this is the case, then it clearly means that Google needs SEO for itself :) and also indicates that Google’s ranking algorithm might probably be inaccurate.

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Google Webmaster Message Center

The Google Webmaster Central team has come up with a great way to communicate with webmasters, which will put an end to all those confusions over spoof emails that were pretended to be sent from Google to Site owners and Web Masters.

Google’s Webmaster console will now have a Message Center, which is a better way for Google to communicate with webmasters in 10+ languages.

This is what Google has to say about it

Initially the messages will refer to search quality issues, but over time we’ll use the Message Center as a communication channel for more types of information. Here’s an example: informing the site owner about hidden text, a violation in our webmaster guidelines.

To start-with, the number of sites Google will be contacting will be small, but should expand over time. The most important factor is that this ‘Message Center’ will allow Google to communicate with webmasters in an authenticated way, and as time goes on, Google should be looking for even more ways to improve communication with site owners.

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Google maintains lead in Search

In the latest report from comScore, Google has maintained its lead on other powerful search engines. According to the report, Google captured just over 50% of U.S. searches in May.

comScore, a leader in measuring the digital world, recently released its monthly qSearch analysis of activity across competitive search engines.  It reports that, in May 2007, Google Sites captured 50.7 percent of the U.S. search market, gaining one full share point from the previous month.  Yahoo! Sites maintained its second place ranking with 26.4 percent of U.S. searches, followed by Microsoft Sites (10.3 percent), Ask Network (5.0 percent) and Time Warner Network (4.6 percent).

Though many users have begun inputting their information directly into address bars, it is clear that most prefer to use their favorite search engines to find needed information. It is clear from these results that paid search is still a good option for online marketers. Paying for higher placement, utilizing search engine optimization to get organic search placements is a good way to increase traffic to websites.

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Google Analytics Gets Better and Better

Google Analytics leaves beta and has now got Better and Better :)
The new features/bug fixes come from numerous requests from Google Analytics users:

* Clickable URLs
* Hourly Reporting
* AdWords Integration
* Search Engine Detection
* Report Linking Issue Fixed
* Added Support
* Smoother Registration
* Translation Errors Fixed
* Bounce Rate Issues Fixed
* Cross Segmenting by Network Location
* More data viewable at once

Comon; if you dont have it for your site, it is now time to get one; itz free indeed :)

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Experiment to test user behavior

Seochat members are experimenting to see if user behavior is making a difference to the Google Search Result Page. It targets a keyword ‘dAifAfee foArd liAncAoln – merAcurAy’ (Leave the “A” out) for which a site currently ranks around #10 in Google.

It requires the user to visit at least one other page on the website before leaving the site. The user enters the site by typing the above specified keyword, and this step is to be repeated often over the next month or so. This test is to see if clicking on this website from multiple locations around the world and the increase in traffic results in the website climbing higher in Google’s SERP.

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Hackers use a Malicious Malware in Google AdWords

Google recently admitted that hackers successfully hijacked AdWords, which allowed cyber criminals to use affected links to redirect users to web sites that contained malicious software. Google immediately shut down the offending links once they were discovered early last week.

At least 20 specific search terms that appeared on Google as legitimate ads, redirected users to smartattack.org, which distributed the malicious code. The flaw appears to only have affected users of the Microsoft Windows XP operating systems. The web exploit was discovered by Exploit Prevention Labs, a security firm. They said they found the threat earlier this month when searching the phrase “how to start a business.” One of the hyperlinks related to the search term led to a site that attempted to install a keylogger.

Google is now looking at its AdWords practices to prevent similar incidents in the future… :)

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Google relaunches Froogle as Google Product Search

Yesterday, Google re-branded its shopping search engine, Froogle, as ‘Google Product Search‘ and seems to have worked on the user interface of its new service to make it more user-friendly.

google product search

The Froogle renaming news came in shortly after Google announced its expansion of its Paypal competitor, Google Checkout. The new Products search results page now has a link at the top of each page to limit search results to retailers who offer Google Checkout payment services.

Google will also continue to provide the top Google Product Search listings ahead of the first organic result within their OneBox search results. This is a potential opportunity for some of the listings to get ahead of the first organic result on google web search.

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Google’s Pay-Per-Action could curtail Click Frauds

Pay-Per-Action (beta): Pay only for actions that you define.

Google is now beta testing a different business formula for AdSense that eases up on its lucrative pay-per-click model in favor of a pay-per-action model. This Pay-Per-Action program could help address the problems faced by the advertisers due to click fraud.

The main benefit of this pay-per-action model for advertisers is that publishers can no longer make money by clicking on or paying others to click on advertisements on their own site.

You’ll create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a product. Then you’ll set the amount that you’re willing to pay when this action is completed. Finally, you’ll install conversion tracking code on your website so that we can verify when an action has been completed.

But don’t be surprised if Google’s new product helps advertisers to address this click fraud issue, Yahoo is also making a similar move to let advertisers know that it hears their concerns :)

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Google in your Toilet

Google’s Sunday press release and accompanying Web site www.google.com/tisp/ announced the Beta version of Google’s Toilet Internet Service Provider (TiSP), a “free in-home wireless broadband service that delivers online connectivity via users’ plumbing systems.” :)
TiSP has all the buzzwords that any self-respecting, early 21st Century Net project could want: self-installed, ad-supported, available for any Wi-Fi-capable PC, and requiring XP or Vista (with Mac and Linux support coming soon). And it added a new one, the codename for TiSP: “dark porcelain.”

Nice! Keep on rocking, Google.

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