Organic SEO Blog

Google continues investment in India by starting its business operations in Delhi and Mumbai. These operations complement the existing centres in Bangalore and Hyderabad, and are designed to enable Google to develop more business opportunities and provide locally relevant products and services.

Google, through its pay per click advertising program Google AdWords – enables advertisers and businesses of all sizes and industries to reach this fast growing audience as they search the web. Google AdWords matches text-based ads to users’ search queries, providing them with information relevant to what they are looking for. This results in a highly-targeted service that returns significant results to the advertiser.

Google is stepping up the push into personalized search results. A new change announced yesterday should cause many more people to take up the service. Starting today, anyone who signs-up for any Google service using a Google Account (such as Gmail, AdSense, Google Analytics among others) will automatically be enrolled into three additional Google products:

* Search History
* Personalized Search
* Personalized Homepage
Keep in mind that personalization is subtle—at first you may not notice any difference. But over time, as the search engine learns your preferences, you’ll see it. For example, I (Sep) am an avid Miami Dolphins fan (no joke). Searching for [dolphins] gives me info about my favorite football team, while a marine biologist colleague gets more information about her salt-water friends.

If you don’t want to see personalized results, just sign out of your Google Account.

Google has stepped in to get rid of so-called Google Bombs, the manipulation by mass linking to create a search result. Type in “miserable failure” and you no longer get the Googlebombed return of the US President’s office, George W. Bush, Jimmy Carter or Michael Moore. Danny Sullivan, for it is he, has all the details at Search Engine Land.

Read more about http://en.wikipedia.org/wiki/Political_Google_bombs… During the 2004 U.S. Presidential Election, the google bomb was used to further various political agendas. Two of the first google bombs were the “Miserable Failure” google bomb linked to George W. Bush’s Whitehouse biography and the “Waffles” google bomb that linked to John Kerry’s website. At different times supporters and detractors of these political candidates were able to shift around the results so that searches for “miserable failure” and “waffles” would return links to the particular targets of the groups trying to influence the search.