Archive forSEO

Nukoo SEO Contest

prize money

Nukoo Web Hosting (www.nukoo.net) has just announced its first annual Nukoo SEO Contest. The 2008 contest will feature a grandprize of $100,000. This grand prize will be awarded to the SEO professional that ranks the highest in Google’s search engine results pages for a yet-to-be-announced keyword.

Registration is now open and the contest is set to begin on November 1, 2008. Contestants will work battle it out for the highest ranking on Google during November and December. At 12:01 AM on January 1, 2009, a winner will have been determined. During the contest the current ranking of the top contestants will be displayed online. Entry forms and rules can be found on the Nukoo SEO Contest website at www.nukoo.com and it requires $100 per entry to participate in the contest :)

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Why is SEO so expensive?

Because it’s worth it.

Sometime back or a few years back, you could have easily get top ranking for just about any search term you wanted just by using a few simple tricks like keyword stuffing, invisible text and cloaking. Try any of that today and Google will kick you out of its index…

Even with the killer SEO software available in market today, it’s still not that easy to rank on the top. The fact that finding the right tool will make the difference between dominating Google, Yahoo and MSN and just so so results puts pressure on you early in the game. And that’s difficult because not only can using the wrong product be a waste of money and time, it can also damage your site in a way that takes years to undue.

With millions of new domains and web pages getting created everyday, it is almost impossible to get ranked on the top in major search engines, and if anyone could get your page to that spot, then he/she deserves to be paid for their intelligence to get those ranks.

So, no matter how you optimize your site just remember this…you are not competing against the search engines or Websites. You’re competing against the search ranking of individual Web pages. Too many people focus on beating search engines or whole sites, but that’s not your competition. Search engines rank individual web pages; not sites.

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Press Releases that helps in better Search rankings

With the growing commercial nature of the web it is becoming harder to get quality one way inbound links without spending a fortune. By submitting free or cheap press releases, you can build link equity without spending a ton of money.

Many people do recommend spending on PR Web or PR Leap to help your PR get quicker handling and a better rotation, but there are also a bunch of smaller press release sites on the web like the new prhere.com which can get you quality anchor text based inbound links to your site, which can help your search rankings move up quickly.

Some of the benefits of a Press Release in terms of SEO are as below:

  • Top rankings in Google News, Yahoo News and MSN news for targeted search terms
  • New rankings in Google and Yahoo web search results, often first page results
  • Coverage on hundreds of relevant web sites subscribed to RSS feed
  • Links from web sites that pick up your news release
  • Help in building link popularity for your web pages
  • Archived press releases to deliver long-term link value

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The future of SEO Freelancing

SEO involves intelligent tasks that improve a website so that it ranks high in search engines and help potential customers or clients find that website when a search is being performed for a related keyphrase. Search engines are indexing millions of new web pages everyday and the competition for the top keyword rankings also increase thick and fast. The number of SEO freelancers keeps growing, and so does the SEO job posts in major freelance sites. The graphical data from the oDesk network about SEO shows the month-wise number of new SEO jobs added to their freelance network.

The future of Search Engine Optimization is quite bright now with more online businesses depending on traffic from search. That is why SEO has grown more than just tricking search engines. I would expect the SEO future to focus on organic optimization, social media optimization, link baiting, building standards-compliant websites and publishing relevant fresh content as often as possible… and SEO freelancers definitely has a huge role to play in each of them.

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Small to medium-sized enterprises focus on SEO investment

Web design and search engine optimisation (SEO) will be one of the biggest investment areas for small to medium-sized enterprises (SMEs), new research has found.

According to a survey of 800 SMEs by Register.com, 53 per cent intend to make additional investments in web design. Some 43 per cent claimed that they would increase investment in SEO while 41 per cent are set to increase email marketing investment.

Other Key findings include:

* 55% of respondents have registered more than one domain name for their business
* 41% saw more than a quarter of their total revenue from web sales
* 20% don’t know how much revenue they are getting through their site
* Approximately 70% of the respondents don’t expect their web revenue to decline despite economic conditions. (34.6% expect more revenue / 34.5% expect about the same revenue)
* When asked, “What area of technology are you most likely to invest in over the next year?” The top there answers were: website design (53%), SEO (43%), and email marketing (41%).

I’d be interested to find out how many of the SMEs investing in seo web design tweaks think a scientific approach is the way to go - it sounds a good idea to me.

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Back after a month! Goodbye Rediff, Welcome Dotster

My blog was down for more than a month, and I’ve lost all the comments in my blog while moving from rediff hosting to dotster. Being an seo pro, I wished to host my blog on an Indian server, and choose Rediff. It was quiet okay, but they haven’t updated their php and mysql versions and are still continuing with 3.x, which deprecated years back…. I couldn’t update to the latest wordpress, and the server goes down often.

I couldn’t tolerate this, and was looking for a few seo friendly hosting solutions in India, but it seems that there is no proper hosting solution in India, that is affordable and stable. I decided to go with dotster’s U.S hosting, as I already had an account with them. The fact that my domain is .in should help me retain my current rankings.

Hope to stay in touch with my readers often… :) from now on.

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Selling Text Links and Google Penalization - the future?

Websites which are selling paid links in footers and sidebars have largely come under Google’s ‘attack’, especially if those links are not relevant to the content of the site, and this is a major threat to the entire text link selling industry… I have been selling links on a few of my sites, and have been into these kind of PR drop issues; but surprisingly one of my site’s PR went up :) I quickly contacted my link selling agent to request for a hike in the payout per link for this PR increase, and got this interesting reply…

We will not be adjusting the PR of sites in our inventory at this time for 2 reasons.

1. PageRank is becoming less valuable and will only be a small part of our new rating system due to be ready within the next few weeks. Only large PR fluctuations like PR3 to PR7 will affect the pricing of links.

2. The current PR update is not considered complete. We are still seeing fluctuations.

And it seems that text link selling companies are moving towards some new kind of metrics, that doesn’t rely upon pagerank as a major factor in buying and selling links. This should be a major blow to Google’s Pagerank, as PR is nowadays only relevant while buying and selling links.

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SPAM Link exchange mailers

Just came across this post on Email from Spammers, and I couldn’t understand as to why those third-rated link exchange guys keep blasting spam emailers, and am not clear about what they achieve for their clients by doing this. I’ve even had people instant messaging me asking if I’m interested in any link exchanges.

In general, all major search engines can identify exchanged links from natural links, and in these days of Search2.0, I don’t understand why people often exchange links with pages like these…

It is better that they read more about linkbaiting, understand what back links is all about and start working towards building natural links, which can have a significant effect in the site’s search ranking in the long run.

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SearchEngineWatch loses ground after Danny’s exit

Danny Sullivan left SearchEngineWatch.com more than a year back, and it seems that the site’s traffic has gone down since then.

Even though Alexa is not an accurate measure of traffic, it does provide some indication of how well the traffic for a site is, especially when compared to others in the same industry…

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Professional SEO Training Program in Chennai

A two-day Professional SEO Skills seminar will be conducted in Chennai by Ash Nallawalla during the 19th and 20th of January 2008.

Ash is a Speaker in the WebmasterWorld PubCon and was one of the five members of the Advisory Board in the recent SearchCamp held in Chennai. He has worked on hundreds of real-world business websites and offers SEO and PPC training in Melbourne, Australia.

He has over 17 years of experience in manager to director-level positions in product marketing, product management, sales, search engine marketing and CRM. Past employers included Deloittes, PWC, Unisys, Hayes Microcomputer Products, Tennyson Technologies, Selectica, Macromedia, and Melbourne IT. He is currently the CEO of trainSEM, which offers corporate consulting in search marketing, on-site or classroom based SEO training and PPC training.

The two-day program is priced at Rs 8,000, and there is an offer in which 4 people can attend for the price of three, if the payment is made with one cheque.

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